Agrifood innovation is getting closer and closer thanks to MeDInno II project, formally launched on 17–18 September at the Fab Lab Ioannina – KEPAVI Traditional Handicraft Center. Organized by the Region of Epirus, the kick off meeting united partners from Greece and Italy to develop strategies for improving the authenticity, traceability, and global competitiveness of PDO and PGI Mediterranean food products, particularly in the dairy, cheese, and meat sectors.
During the two-day event, partners participated in interactive workshops, presentations, and dialogues to synchronize on project aims, expected outcomes, and schedules. The first day focused on the project’s ambitious goals to apply cutting-edge product authentication technologies, ensuring that traditional products maintain their distinct characteristics while complying with top quality standards. Maristella Mantuano and Chrissa Pieri representatives of the Joint Secretariat and the Managing Authority of the Programme were connected online to the meeting and shared with the partners essencial insights for a smooth project management and impactful communication.
On the second day, the emphasis shifted to core joint project activities. Partners investigated techniques to effectively connect with farmers, SMEs, and regional authorities, securing that the project’s advantages extend beyond laboratories and offices.
It is noteworthy that within the framework of the meeting, the participants visited the Portable Creamery and the Local Producers Market implemented within the framework of the previous project MeDInno (2014–2020), as well as Metsovo, a village, with a long cheese production heritage. These activities contributed to the partners’ familiarization with the good practices of Epirus.
“The launch was more than just an official meeting, it was a lively exchange of ideas and insights,” stated a project representative. “We are establishing the groundwork for a project that will empower local producers, enhance product authenticity, and create new opportunities in international markets.”
