The project Apollo Lands aims to promote musical innovation through the creation of a network capable of supporting contamination between musical genres, combining historical bands and street bands with contemporary elements, in order to weld the link between tradition and modern contexts and increase the value of the community for the development of musical entrepreneurship. The objective of the project is to organize the exchange of skills, as well as to support integration and cross-border cooperation in the field of musical and street bands. Thanks to Apollo Lands project, it will be opened three Music Centres, where aggregation of artists, entrepreneurs, associations and other stakeholders from the world of music will organize several activities like exchange knowledge about music, musical researches and matching between musicians, performers and managers of theatres.