The SMART-HUBs project is an innovative cross-border initiative aimed at empowering NEETs (youth Not in Employment, Education, or Training), by building skills for employment in the cultural and tourism sectors. This is achieved through a digital learning platform that combines education with cultural engagement, promoting entrepreneurial, green, and digital skills essential for sustainable economic growth in underserved regions. In collaboration with libraries, museums, and other cultural organizations, the project digitizes important artifacts, making them available online to foster local and international tourism interest. This integration of education and cultural storytelling deepens learners' appreciation of local heritage while equipping them with practical knowledge in cultural preservation and tourism management.

Beyond digital resources, SMART-HUBs engages six physical hubs across Greece and Italy. These hubs provide hands-on learning environments where NEETs can participate in practical workshops, on-the-job training, and immersive experiences using new media technologies like AR and VR. These interactive tools allow users to explore cultural sites virtually and simulate business scenarios. The hubs also serve as testing grounds for new cultural engagement methods, encouraging innovation in presenting and preserving cultural heritage.

Through a Capacity Building Program, the project hosts workshops and focus groups, enabling collaboration among policymakers, educators, business owners, and cultural experts. SMART-HUBs enriches the cultural and digital landscape further through a series of creative events, such as theater performances and book-trailer workshops. These events combine virtual and in-person elements, creating immersive cultural experiences that engage local communities and broaden tourism appeal. By blending tradition with digital innovation, these events support cultural revitalization and showcase how heritage can adapt to modern audiences.